The Future of Web Apps Conference 2008

October 12th, 2008 by Strawp

A few notes on my first Future of Web Apps (FOWA) conference in the ExCeL centre in London.


Everyone I met was very cool and friendly, from small startups just trying to get noticed to relative tech celebraties and the larger stands like the Microsoft one – everyone came across as genuinely interested in the kind of conversations that make most of my friends eyes glaze over. I was even happily talking about XBox Media Center versus Windows Media Center and why the Silverlight IDE sucks (but the runtime is very good) with the MS guys.

My God do we all look the same though – white middle class guys with short gelled hair wearing jeans and ironic T-shirts. I was finding at times I honestly couldn’t remember whether I’d spoken to someone or not.

Out of the list of speakers, I only really spoke to Blaine Cook (ex lead architect for Twitter, current architect for Fire Eagle) who I found myself sat next to for Diggnation Live. He was a really interesting and friendly guy.


  • Reading between the lines, the reason twitter IM isn’t coming back is because it’s Blaine’s area (he did a talk on Jabber) and not really a priority for the other members of the Twitter team. In terms of bandwidth and resource use Jabber should actually provide a lower overhead than traditional polling over HTTP of the Twitter service and could even allow much of the twitter service to be decentralised to other companies – e.g. to provide SMS gateway functionality again.
  • In about 3 years Facebook should be very open. APIs for accessing/exporting your own friends to other services are on the horizon but not currently a priority.
  • Mark Zuckerberg still delves into the Facebook source code to do bug fixes, despite being head of a staff of 700 employees.
  • Despite being $1.5bn, Mark Zuckerberg still wears North Face fleeces. Who knows why.

Sites of note and people I met

  • Josh from iPlatform – a technology for embedding existing apps and communities inside Facebook as native apps (pitched his business to Jason Calacanis and about 1500 people during the Dragon’s Den section – clearly has sizeable gonads)
  • Zuz from Huddle – an online collaboration tool for businesses
  • The guys from Soocial (pronounced “Social” – they’re Dutch). Soocial is a cloud computing app for your contacts. It takes your contacts from your phone, Gmail, Outlook or your Mac address book and sticks them all in one syncable and backed up place. I’ve signed up to this and it needs work but it has a lot of promise.
  • The guys from Everycity (managed hosting) who I drunkenly found the last tube back with on Thursday.
  • Some guy from GUIMagnets (whose business card doesn’t have a name on it) which is a selection of magnets that look like GUI elements for prototyping apps.
  • Snaffleup, which is like Freecycle but more organised
  • Mapstraction – an abstraction layer for creating embedded map applications with any of the popular mapping services
  • GeoCommons – a resource and tool for finding location specific data and creating interactive maps with it
  • Rummble – a mobile discovery service. If this takes off over the next few years with the uptake of phones like the iPhone and Android based handsets it will be very cool.
  • Last but not least, TactileCRM which is an excellent, uncomplicated CRM system for businesses

There were countless other people I talked to as well who I didn’t get a business card or promotional item off, so I can’t remember their vowel-free unpronouncable domain names, sadly. It was really interesting just seeing what people are building.

The talks are being uploaded to the Carsonified events site and the hilarious episode of Diggnation Live will be up this Friday (17th).

3 Responses to “The Future of Web Apps Conference 2008”

  1. Dave Edwards Says:

    We don’t all look the same! Some of us had /long/ hair. Fedora optional.

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